Our in-house and freelance animators are a special community of broadcast veterans, independent filmmakers, entrepreneurs, and young talent fresh from top art schools. Using a team-focused and mentor-mentee model, each project is assigned a ‘family’ of animators who share stylistic compatibilities and competencies. Using mobile applications, daily work is critiqued almost immediately by our senior editors and project managers. Clients are consistently amazed that our ‘rough cuts’ are typically very close to finished product.
Social psychologist Albert Mehrabian is credited with first defining the principle of immediacy in learning as “the perception of physical or psychological closeness.” While Mehrabian initially focused on nonverbal and verbal communication; today his theories have been expanded to include online learning. Effective use of immediacy techniques can bridge the psychological distance between educator and learner. These practices are linked to significantly improved learning outcomes. In other words, immediacy can be understood as practices that reduce perceived distance between people.